Ethical SEO - 5 Things to Look For in a Search Engine Optimization Company
What is the point of building an ethical business, then turning around and using unethical techniques to do business? Unfortunately, this is not a choice that many companies have to make a mistake when search engine optimization services use unethical referencing practices to bring all types of search engines to generate traffic to their customers' websites. Avoid this potentially disastrous trap by knowing the 5 elements to look for in an SEO company, illustrated by concrete examples of Cybermark International - an ethical search engine optimization company that counts hundreds of customers around the world whose loyalty proves effective.
1) SEO expertise. Not all the ins and outs of effectively optimized web pages can be learned in a week, month or even a year. In fact, this is probably why some referencing companies use unethical practices. The intricacies are simply too many and complex for most people to understand and incorporate into ethical and effective search engine optimization programs, with no years of prior experience - with this that works and what doesn't.
Cybermark International has been operating in the SEO sector since 1994, just two years after the general public made the Internet available to the general public. Kimberly Judd-Pennie, the founder of Cybermark, has since spent every day developing the art and science of search engine optimization. These are ethical and innovative techniques that generally increase online sales by at least 20% at the beginning, with impressive exponential growth to come, as evidenced by the many loyal customers who entrust their referencing to Cybermark for years.
2) promises they can keep. No one can guarantee you a number one ranking on Google, and anything that is promised to be contrary is simply wrong. In fact, the only thing an SEO company can promise you is the application of techniques that greatly improve your ranking in search engine results.
Some SEO companies promise benefits -only for partners," which means they have a special relationship with all types of search engines that can guarantee you a better sorting. This is certainly not the case, as no search engine treats an SEO company in a different way from the next. In fact, they probably refer to a "paid inclusion" in which your search engine's submission costs are included in the search engine optimization package.
3) Honest and clearly defined strategies. If an SEO company can't explain clearly what it's doing and why there's probably something to hide. Unfortunately, you have much more to lose from this disappointment than the level of trust between you. Some techniques - known as "black hat SEO" - involve deception of search engines so that it is banned from their lists!
Kimberly Judd-Pennie knows all too well the devastating impact of SEO Black Hat on websites, some of her clients have experienced it before discovering Cybermark. One of Kimberly's longtime clients came to see her after a seating company's tactics banned her from all types of search engines. They had used a technique called "sneaky redirection of Java scripts"." Instead of a human being writing readable and relevant content, the software generates virtually unreadable text, full of keywords. Only, it's for "the eyes" of Googlebot only. As soon as the website program detects the movement of a mouse (i.e. the presence of a real person), a different version of the text appears on the screen. Fortunately, just a few weeks after joining Cybermark, the company was reinstated to search engines and achieved a better ranking than ever before.
1) SEO expertise. Not all the ins and outs of effectively optimized web pages can be learned in a week, month or even a year. In fact, this is probably why some referencing companies use unethical practices. The intricacies are simply too many and complex for most people to understand and incorporate into ethical and effective search engine optimization programs, with no years of prior experience - with this that works and what doesn't.
Cybermark International has been operating in the SEO sector since 1994, just two years after the general public made the Internet available to the general public. Kimberly Judd-Pennie, the founder of Cybermark, has since spent every day developing the art and science of search engine optimization. These are ethical and innovative techniques that generally increase online sales by at least 20% at the beginning, with impressive exponential growth to come, as evidenced by the many loyal customers who entrust their referencing to Cybermark for years.
2) promises they can keep. No one can guarantee you a number one ranking on Google, and anything that is promised to be contrary is simply wrong. In fact, the only thing an SEO company can promise you is the application of techniques that greatly improve your ranking in search engine results.
Some SEO companies promise benefits -only for partners," which means they have a special relationship with all types of search engines that can guarantee you a better sorting. This is certainly not the case, as no search engine treats an SEO company in a different way from the next. In fact, they probably refer to a "paid inclusion" in which your search engine's submission costs are included in the search engine optimization package.
3) Honest and clearly defined strategies. If an SEO company can't explain clearly what it's doing and why there's probably something to hide. Unfortunately, you have much more to lose from this disappointment than the level of trust between you. Some techniques - known as "black hat SEO" - involve deception of search engines so that it is banned from their lists!
Kimberly Judd-Pennie knows all too well the devastating impact of SEO Black Hat on websites, some of her clients have experienced it before discovering Cybermark. One of Kimberly's longtime clients came to see her after a seating company's tactics banned her from all types of search engines. They had used a technique called "sneaky redirection of Java scripts"." Instead of a human being writing readable and relevant content, the software generates virtually unreadable text, full of keywords. Only, it's for "the eyes" of Googlebot only. As soon as the website program detects the movement of a mouse (i.e. the presence of a real person), a different version of the text appears on the screen. Fortunately, just a few weeks after joining Cybermark, the company was reinstated to search engines and achieved a better ranking than ever before.
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